YES YOU DO!
Any business that has customers need a CRM and we have one for you!
CRM originated in early 1970s when the business units had a manifestation that it would be advisable to become ‘customer emphatic’ rather that ‘product emphatic’. Birth of CRM was because of this heedful perceptiveness.
CRM helps businesses build a relationship with their customers that, in turn, creates loyalty and customer retention. Since customer loyalty and revenue are both qualities that affect a company’s revenue, CRM is a management strategy that results in increased profits for a business. At its core, a CRM tool creates a simple user interface for a collection of data that helps businesses recognize and communicate with customers in a scalable way.
CRM can be implemented in a huge array of methods: websites, social media, telephone calls, chat, mail, email and various marketing materials can all be integrated into a CRM solution. Due to CRM’s diversity, it doesn’t only benefit larger businesses — using and maintaining a CRM tool is the basis for a scalable sales and marketing system. Any company will benefit from maintaining a record of which conversations, purchases and marketing material can be associated with leads and customers.
Why Your Business Needs a CRM
- To make your business more efficient and increase your revenue per employee.
- To create repeatable successful processes.
- Your competitors are looking for competitive advantage in a multi-channel customer environment.
- To capture the interest of customers that are increasingly sophisticated and are ignoring the primitive methods used to market and sell.
- To look into your near future and be predictive of your revenue.
- To mitigate the risk and costs of staff turnover.
- To engage in a cycle of continuous improvement.
YOU NEED A CRM FOR SUSTAINABILITY